5 Surprise Mini Brands Electronic Mini Mart with 4 Mystery Mini Brands Playset by ZURU

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But any chocolate ice cream is unlikely to be a low-sugar option. All of the ice creams we tested get a red traffic light rating for sugar, apart from Co-op and Tesco, which contain slightly less.

Despite being less than half the price of Magnums, our tasters thought they were on par with the big brand overall, and they were the best-rated supermarket option for both flavour and creaminess. Zuru’s twist on the food miniatures idea was to make exact replicas of the supermarket brands, down to the nutritional information and the bar codes.

Unwrap, peel and reveal REAL miniature collectibles of iconic and loved brands like Heinz Beans, Aunt Bessies, Slush Puppy and so much more! We know the brand’s on fire, but we don’t want to just saturate the market,” she said. “We need to make sure we manage that very fine line around scarcity,” by placing special editions like the Gold Rush in select retailers for very limited time periods, she said.

Mini Brands turned out to "have this incredibly emotive connection with people," said Zuru CEO Anna ... [+] Mowbray. ZuruThe toy took off as the world suddenly found itself nostalgic for grocery shopping, as the pandemic shifted a lot of supermarket trips to online.