About this deal
I like the "unhurried world" where "location and sentiment" are almost as important as fine ingredients, skill and patience... Being Scotland's first Carbon Negative distillery means we remove twice as much carbon from the air as we emit. This will then form the basis of our vodka and gins, and where others buy in neutral spirit in bulk, we will distil everything from scratch. The head of our distillation team Steven Kersley is now dialling in our gin recipe using the 50 litre pilot still, with over 30 different botanicals for trial, building up the flavour complexity until the blend and ratios are perfect.
At BrewDog Distilling Company, we make LoneWolf gin from scratch using our own Abstrakt Vodka as the base spirit. Not many gin makers can make this claim, but to us it’s the only way to do it, because we believe that quality is the cornerstone of our DNA.We don’t want to rest on the laurels of a location, like so many within the industry. Flexibility is vitally important to us, and the Lone Wolf distillery will have experimentation at its heart. With the pilot still we can produce a huge range of potential spirits, and with our epic barrel store we can age and then blend the results to allow a fascinating range of flavours to develop.
Integrity is also a lost art when it comes to the idealistic soulmate to Vodka. The rise of so-called craft Gin has been propelled by faux-artisans adding a twist of this, a handful of that to bulk spirit and bottling it up. Chance your arm and see what flies. Not anymore. You will get your very own full barrel cask of Lone Wolf whisky – deciding how long we age it for and when it will be bottled, plus you will design and distil your own unique gin and receive four cases. The time has come to mount a kamikaze assault on their entrenched positions. To use the combined weaknesses of those in the industry against them and force a world dominated by charmers and chancers to its knees. LoneWolf has arrived to challenge the perceptions of what a spirit can be.
I love Brewdog beer. I would try a Brewdog whisky or maybe even a whiskey. Not a fan of gin or vodka. LoneWolf spirits are a beacon shining into the reaches of the spirits industry, taking on the incumbents at every turn. Unrelenting craft in a world of compromise. These brand new prototypes are an exclusive for our card-carrying Equity Punks (stand by your inboxes, shareholders!). Lone Wolf will be unleashed fully in early 2017. The UK has become accustomed to accepting the deceitful behaviour of those who hide their falsehoods by constantly repeating a mantra of Purity, Filtration, Premium. But this is an underhand deal – mere buzzwords snatched from the ether to distract from the reality of the industry as it exists today. LoneWolf Vodka is on to them. Charlatans, your time is over.
