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It's not all about boudoir vibes though. Alongside structured satin basques and bondage-inspired accessories, Von Teese offers lace underwear sets with enough stretch and support for everyday wear. We also love the inclusive approach to sizing. Even when the pandemic hit and clothing sales took a nosedive, the brand kept on growing. Its comfortable thongs (seriously: we thought there no such thing) and 'Fits Everybody' bralettes were perfect for lounging and WFH in. The best bit about SKIMS, though? Customers can choose from nine different nude shades and sizes range from XXS to XXXXXL.
Rosie Huntington-Whiteley's underwear line for M&S is phenomenally successful in the UK. She told Ashley Graham in 2019 on her podcast Pretty Big Deal it's estimated that 'one in three women are wearing an M&S bra and one in those three is a Rosie bra'. We probably don't need to tell you that La Perla is one of the most iconic underwear brands in the fashion industry. First launched in 1954, it's since featured in countless films and music videos, and has even been worn on the red carpet by Kendall Jenner and Gigi Hadid. Its Maison line is the most famous (the appliquéd lace on silk-satin being instantly recognisable), but the 'everyday' T-shirt and Leavers Lace bras are just as beautiful to look at, while also being comfortable to wear.London Fashion Week Paris Fashion Week Milan Fashion Week New York Fashion Week News Fashion Wedding Ideas Beauty Hair Trends Life + culture Holiday Inspiration All videos Elle fashion cupboard
Parisian brand I.D. Sarrieri is known for its intricate chantilly-lace lingerie, often set against nude stretch-tulle to create the appearance of bare skin beneath. Founder Iulia Dobrin launched the brand in the Nineties when she was just 25-years-old and it soon gained a cult following. The bralettes and bodysuits are too pretty to be hidden away: Kourtney Kardashian, Ariana Grande and Lady Gaga clearly have all worn the brand's underwear as outerwear. Kat The Label is female founded and Australian born, with everything designed in the Melbourne Atelier. Going strong since 2015, the brand's low-maintenance glamour and vintage-inspired designs have championed a whole new kind of sensuality. We're obsessed the 1990s high-leg cuts, luxe pastel satins and ditzy floral prints. The brand has recently branched out beyond its bestselling classics. We're loving its sportier tulle pieces and ultra high-leg briefs.
1950s Lingerie & Underwear
You might not know it, but the intimates brand has a huge celebrity following. Thought Rihanna was naked underneath that sparkling Adam Selman gown at the 2014 CFDA awards? Think again: she was wearing a nude Commando thong. Agent Provocateur was founded in 1994 by Joseph Corré, the son of Vivienne Westwood. The clue is in the name when it comes to this brand: it's provocative, alluring and overtly sexy, embracing and owning sexuality while celebrating the female form. Italian intimates brand Cosabella is best known for its signature stretch-lace that's totally seamless (no VPL is great news for this season's bodycon trend). The brand's comfy approach to 'sexy' is empowering: lacey lingerie does not have to be restrictive, fussy or hand-wash only.
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