Corona Cero Alcohol Free Lager Beer 24 pack bottle, 0% ABV
About this deal
The journey was not easy as vitamin D is sensitive to oxygen and light, and not easily soluble in water. But thanks to our ongoing investment in innovation and research and development, our team was able to create the only non-alcoholic beer with vitamin D, providing a unique opportunity in the market.” Stella Artois Unfiltered will be brewed with British barley and the same yeast as its core line, but with the addition of Mandarina Bavaria hop oil, which McGeorge said “balances out the beer and boosts the more fruity and citrusy notes of the lager”. Brands are lining up their wares for dry January – last week Heineken released a glitzy spot for its non-alcoholic beer drawing on the premise that it’s superstitious to say ‘cheers’ unless you have a drink that at least looks like alcohol in your hand. And now Corona has arrived with an unexpectedly quirky spot for its new Sunbrew beer.
Using vitamin D in the brewing process meant overcoming numerous challenges, added Brad Weaver, global vice president of Innovation Research & Development for AB InBev. Thanks to ongoing advances in no and low brewing techniques, the market is more diverse (and delicious) than ever. How we test non-alcoholic beerIntroducing the new Corona Cero. An alcohol free beer from Corona, brewed with 100% Natural Ingredients. We’ve seen the trend for premiumisation grow in recent years; in the off-trade specifically, the premium and super-premium categories now equate to 61.7% of total beer value 1. As the cost-of-living crisis continues to bite, is this trend set to continue? Budweiser Brewing Group has unveiled a trio of major launches for its Stella Artois and Corona brands.
Unlike some other low-alcohol beers, Brooklyn Special Effects was full of authentic, hoppy flavour and malty sweetness (minus anything artificial). The 0.0% alcohol alternative has the same crisp and refreshing taste as Corona Extra, with subtle citrus notes that deliver a perfectly balanced flavor. Brewed with 100% natural ingredients Corona Cero can be enjoyed anywhere and anytime, best served cold with a signature wedge of lime,” says the brand.Our panel – made up of 10 WSET-accredited experts and consumers — tasted 25 no-and low-alcohol beers from the leading breweries and supermarkets, in search of those that offered all the authentic, hoppy flavour and refreshment of a traditional beer, minus the alcohol. Each was served chilled and blind to avoid brand bias. Fresca Mixed will be available in two varieties: Vodka Spritz and Tequila Paloma. Both flavors are 100 calories, 5% ABV, gluten-free, made with real spirits and contain zero sugar.
Green apple introduces a sour note for creative drink pairings; while Pink Lemonade is a refreshing drink that blends the citrus of lemon and sweetness of strawberry. To help support the launch of Corona Sunbrew 0.0%, Corona will unveil a new creative campaign capturing the enjoyment of “Sunshine, Anytime”: filmed on a pristine beach in Costa Rica to capture outdoor living and the energy of the sun. Corona Sunbrew 0.0% will first launch in Canada, with the winter launch carefully targeted for the time of year where most Canadians experience limited sunlight, making it ‘an ideal market to launch an innovation from a brand synonymous with the beach and celebrations outdoors’.
Anheuser-Busch InBev Deutschland
Despite an abundance of NPD in the low & no category, we recognised a gap in the market for a super-premium alternative. Corona is renowned for its high-quality flavour, so we’re pleased to be able to offer an alcohol-free version for consumers looking to treat themselves to a beer at home but without the alcohol.” Devon concludes: “It’s clear that the premiumisation trend isn’t going away anytime soon, so retailers should ensure they are prioritising premium options on-shelf. This also presents a unique sales opportunity to encourage consumers to trade up, therefore boosting profits. It’s a win-win situation.”